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橙果设计公司执行蒋友柏档案

[日期:2008-10-20]   [字体: ]

19岁时,父亲蒋孝勇溘然长逝,蒋友柏离开荣总病房,回到纽约,却没有回到纽约大学金融系的教室,因为,校园已经无法教他人生。失去父亲的庇护,人生必须重新布局,生为家中长子,对于母亲和弟弟,他自知责无旁贷,却也无法想象,未来还会有怎样的变化。

找不到上学的理由,不代表有理由做其它事情,“就是闲闲没事做,吃好的、喝好的。”蒋友柏回想,“那时随便吃个法国菜,就要2、3万元台币。”有时酒醉醒来,想想家里的事,又睡着了,半夜再醒来,只有再到酒吧买醉。

有两年多的时间,蒋友柏鲜少和家人连络,他在纽约每个新奇的角落“寻找自己”。在资本主义的橱窗生活,钱是一切,无情却也很简单;只是,在投资赚到人生第一个500万美元后,纽约,对他已无挑战性,于是他想到了台湾,爷爷、父亲不在之后的台湾。

西门町打工 绝地逢生

2002年,25岁的蒋友柏返台,他选择到西门町打工,一个月靠2万元薪水过活,时间八个月。这是他“定位”自己的一个测试,“我把自己降到最低,看看可不可以活,倘若可以活,我再试着爬到最高规格。”蒋友柏发现,即使在西门町,还是有聊得来的朋友;而这个市民社会的底层,更让他深刻感受到,有付出就有收获的道理。此时,他的人生似乎苏醒了,他告诉母亲蒋方智怡:“我要创业!”

蒋友柏决定从设计公司出发。设计,是工厂到市场间的距离,这一点,他的政治家世帮不上忙。设计,是美感与功能间的平衡,这一点,他的金融学历背景也没有相关训练。他无求于既有的资源,决心开创全新的疆域。

2003年,蒋友柏和二弟蒋友常,成立台湾第一家拥有国际设计师团队长期进驻的橙果设计。“创业的过程中,要学习什么是失败,学会失败后如何处理问题,才有可能创造自己的路。”这是蒋友柏的创业宣言,“在一个没有后路的环境里,只有前进的选择。”

2004年“立委”选举,蒋友柏替以“批蒋”著称的无党籍候选人吴祥辉设计竞选商品。很多人惊讶“难道蒋家变了?”“也许和吴祥辉合作很危险,但这是一个选择,我不要在别人的游戏规则下生存。”他向母亲解释,他没有用“蒋”当作招牌去接生意,所以他也希望不要因为姓“蒋”而把生意往外推。

蒋友柏观察到,台湾人都是软肩膀,做生意的,消费者都一样,不敢说出自己的决定。他认为“活着”的意义就是“做选择”,然而99%的人“选择”为没有面对未知的勇气找借口、放弃质疑的权利,“而这些人,99%的时间都在羡慕别人的生活!”

这也是橙果成立以来,最常遇到的难题,因为客户都有一个普遍心理,“这是不是一个正确的选择,最好是你来告诉我、你来保证。”找不到自己的“选择”,描绘不出自己的“需要”,很难进一步透过设计的服务而加值。

认清现实 找出机会点

对蒋友柏来说,“只有接受现实,才能知道自己可以做什么!”即使台湾已被视为代工基地,他认为这就是一个值得奋斗的起点。“我不喜欢别人认为台湾只能做次等的东西,我想做到让别人认为台湾做的东西也还可以!”

如果人们从当下开始,就设想五、十年后可能发生的事,届时就比较能从容应对。蒋友柏也把这样的观念用在公司管理,他常跟营运长说,“如果一年后,这些产品完全不需要设计,那我们还能做什么?”

蒋友柏说,他常把自己逼到悬崖边,这是驱使自己向前的路。而悬崖,也代表着一种自我的极限,也是一种让人想往上爬的力量。“每个人都在寻找自己的价值,而自己所做的事,将决定自己的价值。”

企业发展的瓶颈,完全看你敢不敢站上悬崖,就个人而言,也是在这样的过程中寻求自我定位,学习在恶劣环境下“放下害怕失败的心”,继续往上爬,否则就只能往下掉。
面对未来,蒋友柏说:“我不知道现在离悬崖边有多远,我只专注于我面前的世界,挑战下一个悬崖,是我存在的价值。”

19-year-old when his father passed away Keran Jiang Xiaoyong, You-Bo left the ward at Veterans General Hospital and returned to New York, did not return to New York University's Department of Finance classrooms, because the school has not taught him life. The loss of his father's shelters, life must be re-layout, the eldest son born at home, the mother and younger brother, he knew that he is duty-bound, but can not imagine what the future will be.

Can not find reasons to go to school, does not have reason to do other things, "Xian Xian is all right to do, eat, drink good." You-Bo back, "then eat just one French, it is necessary to 2,3 million NT. "Wake up drunk at times, think about things at home, asleep, the middle of the night and then wake up, only to Maizui bar.

There are more than two years, the You-Bo and his family rarely contact him everyone in New York on the corner of the novel "find themselves." In a capitalist showcase of life, money is everything, but is also very simple merciless; only, make investments in the life of the first 5,000,000 U.S. dollars, New York, there is no challenge to him, and he thought of Taiwan, grandfather, father absence After Taiwan's.

West Gate district must work to every Health

In 2002, the 25-year-old You-Bo returned, he has chosen to the West Gate district employees, 20,000 yuan a month on salaries for a living, and eight months time. This is his "positioning" of a test themselves, "I own a minimum, can live to see if can live, I will try to climb the highest specifications." You-Bo found that even in the West Gate district, there are chat To a friend; and the lowest level of the people, he made a profound sense, there is reason to pay the harvest there. At this point, his life seemed to wake up, he told his mother Fang Chi-yi: "I would like to start!"

You-Bo design departure from the decision. Design, the factory is the distance between the market, which he help the world's politicians. Design, function and aesthetics is a balance between this and his financial background nor education-related training. He was seeking not only of resources, is determined to open up a whole new territory.

In 2003, Parkinson's and You-You-Chang Er Di, the first Taiwanese to set up an international team of designers into long-term design of orange fruit. "Start the process of learning what is a failure to learn how to deal with the issue after the failure of will it be possible to create its own way." This is the start of the Universal Declaration of You-bai, "in a way the environment, advancing only option. "

In 2004 the "Legislative Yuan" election, the You-Parker for "Jiang granted," said a non-party candidate Wu Xianghui campaign designed goods. Many people are surprised, "Are the Chiang family has changed?" "Wu Xianghui and co-operation may be very dangerous, but it is a choice, I do not want others to survive under the rules of the game." He explained to the mother, he did not "Chiang" as a sign Business to pick up, so do not wish to see his family name "Jiang" and the Wang Waitui business.

You-Parker observed that the people of Taiwan are soft shoulders, business, consumers, afraid to speak their own minds up. He believes that "To Live" is the meaning of "choice", but 99% of the people "choose" not for the courage to face the unknown looking for an excuse to give up the right to challenge, "and these people, 99% of the time, the envy of others Life! "

This is also the fruit orange since the founding of the most frequently encountered problems because the customer has a universal psychological, "This is not a correct choice, it is best you tell me assure you." Find themselves " Select "can not describe his" need ", it is difficult to design further through the value-added services.

A clear understanding of the opportunity to find out the real point

You-on Parkinson's, "but to accept reality, in order to know what can be done!" Even if Taiwan is considered to be manufacturing base, he believes that this is a struggle worthy of a starting point. "I do not like other people believe that Taiwan can only be second-class thing to do, I would like to let other people do things so that Taiwan can have!"

If people from the current year, on the idea of five or ten years might happen, will be able to more easily deal with. You-Bo has such a concept in the management of the company, he said, with operating officer, "If after one year, these products do not need to complete the design, then we can do?"

You-Bai said that he often drive their own side of a cliff, which is driven by its own way forward. The cliff, but also represents a self-limits, but also would like to make a move up the force. "Everybody is looking for its own value, and what they do, will determine the value of their own."

Enterprise development bottleneck, can not you dare to stand on the cliff, personally, but also in the process of seeking such a self-learning in the harsh environment of "fear of failure to lay down their hearts", continue to climb, or Can only fall down.
In the face of the future, You-Parker said: "I do not know how far away from the cliff, I just focus on me in front of the world, the challenges of the next cliff, the value of my existence."
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